2015 has welcomed the arrival of Australia’s newest luxury intimates brand, Palindrome.
The mastermind behind the brand is Sydney local Marie Savvas. Over the past two decades, Marie has played an integral role establishing Australia’s lingerie industry on the international stage through her role as Design Director for Pleasure State Couture and Buyer/Design Director at Bras N Things.
Driven by her successful career and noticing a gap in the intimates market, Marie went on to create her own label to deliver ‘everyday luxury’ pieces that blur the lines between innerwear & outerwear.
Palindrome is a brand that embodies chic, feminine and modern styles fused with flattering fits and unexpected details. The brand was crafted with the intention of paralleling seasonal runway trends with a large emphasis on fit, having developed a system called ‘identi-FIT’.
Marie Savvas, Founder and Creative Director reinforces the key brand message, that lingerie shapes an outfit just as much as clothing. “I’m always thinking about the end-use of a garment. Palindrome is about being contemporary and recognising what our girl wants to wear underneath her fashion. Garments that compliment her body as well as her outfit.”